Pay-Per-click
'Make marketing count with a real return on investment.'
Simply put, pay-per-click (PPC) marketing is when an advertiser only pays for responses from customers. Most of the time, these visitors have been pre-qualified by searching for a term that specifically relates to what the advertiser is offering.
Kingpin takes the traditional principle of PPC marketing one step further by not only helping clients choose which key phrases to sponsor, but also by reporting which are generating the desired conversions and delivering a high level of return on investment. We work with all the main search media on the internet, including Google, MSN, Yahoo, and understand how to ensure all of our key phrases are positioned as high up the search results as possible to deliver maximum results.
Key activities:
• Search Term creation
• Copy creation
• Bid Management
• Conversion tracking