Kingpin Newsletter // ISSUE 5 //SEPTEMBER 2007
Welcome to the fifth edition of Kingpin IT Marketing News.
A light-hearted view of the marketing industry, containing a fusion of relevant IT news, events and humour is what this newsletter thing is all about. Good old-fashioned free advertising for all ma peeps. Bonus!
Apologies if anyone had difficulties clicking on the links in last month's marketing promotional email; it was quickly rectified so a re-send wasn't necessary. Rest assured this will never happen again.
Data News Belgium now part of Roularta Media
Data News (previously owned by VNU) has joined the professional information division of Roularta Media, which includes the monthly corporate IT magazine, Trends Business ICT.
Data News reaches three out of four Belgian ICT professionals and together with its website datanews.be is widely regarded as the most authoritative technology medium in the country. Its website attracts more than 350,000 unique users and delivers 1.25 million page impressions a month.
For the latest information on Data News and the Roularta Media Group, contact OSP.
New titles from emedia
emedia has just launched three titles for senior UK IT management professionals: Network Management Bulletin, Mobile Technology Bulletin and Email Security & Compliance Bulletin.
As part of its effort to help reduce the volume of broadcast email sent to IT managers, emedia has discontinued four titles from its technology roster to make way for the new bulletins.
ZDNET channels the way
ActiveChannel is a database of IT channel partners in the UK and France. It includes ISVs, VARs, systems integrators, distributors, managed services providers and more!
You can get in-depth information about each partner's business activity, staff qualifications, current partnerships and alliances, and even the brands they prefer to sell. For more details, visit the ActiveChannel website.
IDG launches Channel World in the Netherlands
IDG Nederlands is merging its Channel Partner and Retail Partner titles to create a new fortnightly publication, Channel World, due to launch in October.
The print vehicle is to be supported by an extensive online version as well as regular local channel events based around the new Channel World brand. The printed edition will boast an enlarged circulation of 10,000 while the companion website is predicted to attract 20,000 unique visitors a month.
The company's main event for next year will be the Channel World 2008 Conference, due to be held in September 2008. The 2007 event was a huge success with more than 2,000 visitors attending. Channel World will also run smaller conferences for 300 to 400 people throughout the year as well as customised events for individual sponsors. In summary, Channel World Netherlands has provided marketers with a total cross-media platform to reach the channel market in the Netherlands. Click here to view.
Social media for business
Facebook, MySpace, YouTube, Wikipedia - social networking sites and the surrounding buzz words are the talk of the industry right now, but how can companies actually leverage these sites for business ends?
Hear from brands that have tapped into social networks and created a buzz - and got people talking about them. This is also a chance to hear from social networking sites about the key tools they employ to build online communities - and what businesses can harness from this.
Visit mad.co.uk for more details.
Location: Kensington Close Hotel, London
Date: Tuesday 30 October 2007
Open: 09:00 AM - 05:00 PM
Search engine marketing
Which is better, paid or organic search? How can I improve my Google ranking without spending money? Are we getting the most out of pay-per-click? How can our brand benefit from SEM? Is our SEM activity working and how do we measure success?
Have your key questions answered by spending just one day out of the office. Don’t miss this opportunity to learn from search marketing experts on how this cost-effective, yet complex area can enhance your profile in the market place and boost revenues.
Visit mad.co.uk for more details.
Location: Kensington Close Hotel, London
Date: Wednesday 3 October 2007
Open: 09:00 AM - 05:00 PM
K Label Sanctuary joins ad-supported music service We7
Sanctuary, the UK's largest independent record label, has jumped on board with We7.com, a DRM-free music service that 'grafts' ads to the beginning of tracks based on user demographic and location.
View the full story on MarketingVox.
DMA launches its first interactive mobile marketing event
The DMA's Interactive Mobile Marketing Workshop brings to life successful mobile campaigns and enables delegates to try out live demos and understand how this increasingly popular channel of direct marketing can support and grow business.
View the full story on the DMA website.
Kingpin launches Bright Giant
The production company for digital
advertising and marketing
Advertise your company's offering through TV-style advertising at a snip of the cost by using our professional story writers and film crews.
We can reproduce the advert in various formats to maximise market penetration through viral sites such as 'YouTube'. We can also produce animation, supporting websites and even offer research into the best sites to be seen on for your offering.
Change the way your customers see you, and increase sales and company awareness in one easy move.
For more information
call 020 7803 1004
Effective Marketing Guide
FREE DOWNLOAD
Top 5 trend
watching tips
Find out about the ‘why’ of trend spotting, the mindset required, the resources needed, the process of embedding trends into your organisation, and how to actually apply them.
For more details, visit trendwatching.com.
What makes you tick?
This month we're turning the tables and asking YOU to take part in some market research.
Get to know how your peers in IT marketing behave and find out if you're placing ads in the right publications!
It's just a bit of fun, totally anonymous and only takes a few minutes to complete. This hasn't been commissioned by anyone, we're just being nosy - full results will be published in next month's newsletter.
Microsoft Surface
Put simply, this is the first multi-user touch screen interface that looks set to revolutionise the way we interact with digital media.
With Surface, you can actually grab data with your hands and move information between objects with natural gestures and touch. All without using a mouse or a keyboard.
Find out more on the Microsoft website.
The future is Orange
Five's The Gadget Show travels to Paris to visit the Orange HQ. Find out what Jon makes of Orange's claims for 100mbps Broadband, 3D TV sans glasses and the future of video conferencing.
Gorilla Collins
Why does a gorilla playing the drums to Phil Collins make me laugh? Why shouldn't it? Dairy Milk has gone out of its way here to produce something very left field. Are they implying that eating their confectionary is like going back to primeval instincts? Or is it the wailing of Collins's spine-tingling classic 'In the air tonight'? I think it's the latter. Check out this wonderful Dairy Milk advert. View the advert
What is Engrish?
Engrish can be simply defined as the humorous English mistakes that appear in Japanese advertising and product design.
Most of the Engrish found on Engrish.com is not an attempt to communicate; rather English is used as a design element in Japanese products and advertising to give them a modern look and feel.
If you have any comments or an opinion on what we should cover for next month's issue, please send your submissions to:
Patrick Murray - patrick@kingpin.co.uk
by 10 October 2007