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// ISSUE 15 // October 2008
What’s happening this month in IT marketing.
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Jump to: Events | Articles | Research | Gadgets | Humour | Contact
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Dennis Publishing’s new-look B2B platform
IT PRO, Dennis Publishing’s B2B platform for IT and business decision makers, has had a redesign. New channels include 'Client', 'Management' and 'Public Sector', which focus on the latest application and costs issues, C-level concerns and governmental topics. The latest 'Video' section includes interviews with the MD of Hitachi Data Systems, the Chief Exec of AG and a first look at the HTC Touch Pro handset.
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More at www.itpro.co.uk
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New CHANNEL site in France
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I know it didn’t happen recently, but we thought you’d like to know…
Launched in April 2008, www.channelnews.fr is an information portal for distribution professionals within the IT and telecoms sector. The site was launched by an experienced team and is a reference for all key players in this industry, focusing on not only the Paris area but all regions of France using a network of correspondents. There is also a dedicated newsletter that is sent to 14,000 subscribers every day.
More at www.channelnews.fr
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Training: Paid Search Marketing - London
Pay-per-click (PPC) advertising offers great opportunities to maximise your website visibility on key search engines. But with the market becoming increasingly competitive, it's getting harder to make the most of it. This course offers marketing professionals a guide to the essentials of planning, managing and optimising a successful PPC campaign, with some advanced techniques for increasing return on investment.
More at e-consultancy.com
Event details
Location: BSG, 226 -236 City Road, EC1V 2TT
Date: 27 November 2008
Open: 09:30 - 16:30
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Training: B2B Digital Marketing Conference
This one-day conference focuses on the ever-popular problem of acquiring new customers while reducing costs. Led by a panel of digital experts, the day will examine techniques for acquiring, converting and retaining customers through both established and new digital channels including Web 2.0 and mobile. Keynote speeches by industry experts will offer insight into the latest developments at the cutting edge of B2B marketing.
More at e-consultancy.com
Event details
Location: BSG, 226 -236 City Road, EC1V 2TT
Date: 4 November 2008
Open: 09:30 - 18:00
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Online stays positive in Bellwether gloom_
These are gloomy times for business, with the IPA's Bellwether report citing the biggest cuts in marketing budgets in its eight-year history. But one sector seems to be bucking the trend of doom and gloom – despite 35% of companies revising their marketing spend downwards, the areas of online and internet search have reported a slight rise.
More at www.brandrepublic.com
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City boys get comeuppance with online game
Never at the top of most people's Christmas card lists, City bankers are finding their popularity at an all-time low, and free gaming website Mousebreaker has been making the most of this with a new game, Spank The Banker. It's hardly an intellectual pursuit – it pretty much involves punching a banker until he falls bleeding onto a City pavement, again and again and again – but it is satisfying. Just one more go.
More at www.brandrepublic.com
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For sales and further information please contact us
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Gorillapod
It might look like one of those alien thingies from War Of The Worlds, but this is actually one of the most versatile and practical camera tripods ever designed. With its bendy legs and flexible, rotating joints it can stabilise a camera on any surface, no matter how uneven, and can cling to almost anything, from branches and chair legs to railings, banisters, or bedknobs.
Visit www.firebox.com for more information.
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The A Team R/C Van
Duh, duh-duh-duhhhh, duh-duh-duhhh – Hannibal Smith, BA Baracus and 'Howlin' Mad' Murdock and the gang are back in a lovingly detailed remote control version of their famous van. From its characteristic red stripe to its fabulously pointless rooftop spoiler, the world's most conspicuous undercover vehicle is an icon of popular culture. We love it when a van comes together.
Visit www.firebox.com for more information.
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The top 10 banned ads
When advertising creatives go bad…
See it vodpod.com
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Hamster stuck in video game
When gamers have too much time on their hands...
See it shortlist.com
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