Kingpin Newsletter // ISSUE 6 // OCTOBER 2007

CNET and Reed triumph at annual AOP Awards in London

Congratulations goes out to CNET for winning Best Editorial Team for their site www.silicon.com, and to Reed, who scooped Best Online Publisher for Reed Business Information. Good work, guys.

View the full list of winners on the AOP UK site.

IDG Marketbase launches Live base

The online version of this useful research tool now provides constant updates on the data rather than static monthly loads. The team has also increased the IT infrastructure to include middleware/thin clients, IT spend, PDA/Blackberry/Smart Phones, security software, developer software and VOIP.

Contact Kingpin to find out more.

Success for Sage at the Business Satisfaction Awards 2007

Kingpin client Sage also had reason to celebrate this month after coming top in the 'On Premise' CRM category at the Business Software Satisfaction Awards in London.

The awards are based on the views of end-users, making Sage CRM the On Premise CRM product most recommended by customers. For more information and to see photos of the event, visit the accountingweb site.

A great turn-out at this year's event.

 

Unlock the hidden profit

Don't miss this great opportunity to learn how to unlock the hidden profitability of email. Hear from leading brands on how they have successfully used email marketing to boost revenues.

Visit mad.co.uk for more details.

Location: Kensington Close Hotel, London
Date: Tuesday 27 November 2007
Open: 09:00 AM - 05:00 PM

Practical usability testing

Rich functionality has little value if users are unable to access it. Progressive testing of websites and software applications is critical to user-centred design. This two-day course provides the tools and techniques to help web and application design meet users’ needs, limitations, mental models and cognitive styles.

Visit mad.co.uk for more details.

Location: MSL Business Centres, 130 Shaftsbury Avenue, London W1D 5EU
Date: Wed 14 November 2007 - Thur 15 November 2007
Open: 09:00 AM - 04:30 PM

 

O2's Facebook initiative attracts 63,000 students in 11 days

LONDON - An O2 branded Facebook group has attracted more than 63,000 members, making it one of the most successful UK communities to appear on the social networking site.

The mobile network operator made its first foray onto Facebook just 11 days ago with the launch of a sponsored group dedicated to ‘The Battle for the UK's Favourite University'.

View the full story on the Brand Republic website.

Top 10 UK papers' online audiences grow like daisies

The Guardian's website continued its popularity trend in August for the 12th month in a row attracting one in 13 online Britons, the highest number of visitors compared to all other national UK newspaper sites, Almost 2.7 million unique visitors visited the site in August, according to a Nielsen/NetRatings analysis of the 10 most popular national newspapers in the UK.

View the full story on the Marketing Vox website.

 

Senior execs prefer print periodicals (and ads) over online versions

Senior execs worldwide prefer to receive news and information in print — newspapers, general business magazines, leisure publications, and trade and professional journals — according to a recent Doremus and Financial Times poll.

View the full story on the Marketing Vox website.

Google Earth populates street views with YouTube videos

Google announced the addition of location-specific YouTube videos to its Google Earth app.

Wired's Epicenter tested it and found a good amount of videos already in place in Bangkok, "including videos from tourists on a boat cruising down the Chao Phraya river."

View the full story on the Marketing Vox website.

Research excellence recognised

We’re not exactly new in the field of market research, but we’re just young enough to be short-listed by the MRS Research Excellence & Effectiveness Awards for Best New Agency 2007.

We’re hoping that an award on our shelf will nicely tie up what’s been a super year for Kingpin Intelligence’s market research team. Over the last 12 months, we’ve expanded our research offerings into Europe and continue to provide accurate and insightful reports on the technical audience here in the UK.

With our telephone interviews, focus groups and audience analysis activities, our Market Intelligence team is rapidly expanding to cope with the increase in demand.

Winners will be announced on 10 December, so watch this space.

In the meantime, we’ll exhibiting at the Insight Show from 20 to 21 November at Earls Court. 

For more details, visit the Insight website.

READER SURVEY: We’re continuing our reader survey this month - £20 of Curry Mad vouchers are up for grabs for one lucky respondent. If you have a minute to visit the survey, please take part today. All responses are anonymous and viewed only by a member of our Market Intelligence team.

* The winner’s name will be selected at random. Your responses will remain anonymous.

View the survey

SNAPSHOT RESEARCH:

Which web browsers do you use at work and which for personal or home use?

Survey of 200 IT Professionals in August / September 2007

Blade Runner meets Minority Report

Basically, these space-age shades are your very own take-anywhere 50-inch movie screen. Weighing in at just 68g, ezVision Video specs plug into your iPod Video or any portable video/movie/DVD player and screens your movies in such a way that it seems as though you're looking at a huge screen.

View ezVision at iwantoneofthose.com.

Wii Lightsaber coming soon

Prepare to challenge the dark side with your very own Wii lightsaber - destined to be unveiled this month.

LucasArts has revealed that the first unveiling of the Wii's new lightsaber will be at Nottingham's GameCity2007.

View the full story on stuff.tv.

Football Vs Rugby

Want to know the difference between Football and Rugby? Is it the fact that the Rugby team can make it to a world cup final?

Nope, if you really want to know the difference then watch this viral campaign from Land Rover. We think it says it all....

View this on landrover.co.uk.

Star Wars trumpet

Yes, the late 70s early 80s were all about the Star Wars phenomena. See Stacy Hedger, an unknown musician with her own unique version of the theme to the sci-fi classic. Still a mystery as to whether this is just a hoax but it seems pretty genuine to me; what do you think?

View this on You Tube.

If you have any comments or an opinion on what we should cover for next month's issue, please send your submissions to:

Patrick Murray - patrick@kingpin.co.uk

by 10 November 2007