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// ISSUE 16 // November 2008
What’s happening this month in IT marketing.
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Jump to: Events | Articles | Research | Gadgets | Humour | Contact
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New pan-European B2B database
Mi Europe, a new Pan-European database from Ideallists and Pro-Active Business Information, is now available for list rental. It includes more than 300,000 decision makers in 72,500 companies across 14 European countries. Mi Europe promises B2B marketers a high quality yet affordable data source, which also boasts more than 220,000 personalised opt-in email addresses. All data is researched by native language speakers in each of the territories and comes with a 2-for-1 data guarantee.
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To discuss these B2B list sources and how Kingpin can put them to use, contact Kingpin today.
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CBR joins Progressive
Media Markets
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B2B publisher Progressive Media Markets has acquired online technology industry mag Computer Business Review, which coincidentally adds a further 20,000 senior IT decision makers in the UK to the company’s contacts lists. It is one of the few magazine publishers that can offer a true multi-channel solution in terms of allowing access for direct mail, telephone and email marketing. It includes some niche verticals too, such as Architecture and Design, Automotive and Fleet, Facilities and its latest, Laundry and Cleaning.
To discuss these B2B list sources and how Kingpin can put them to use, contact Kingpin today.
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Corpdata offers financial
risk data
B2B data list owner Corpdata can now fine-tune its marketing data using financial risk information. For a small premium, the company’s list service will focus on organisations who are feeling the financial pinch, and therefore may be more receptive to a new approach, or omit any potentially risky customers altogether from your campaign. |
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To discuss how these B2B list sources could benefit your company, contact Kingpin today.
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Web measurement and analytics
It’s one thing to use web analysis, it’s another to make it work for you. This course, aimed at marketing managers, will help you improve results from your website through analysis of site visitor characteristics and behaviour. It will also show you how to produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organisation.
More at mad.co.uk
Event details
Location: BSG, 226 -236 City Road, EC1V 2TT
Date: Tuesday 9 December 2008
Open: 09:30 - 16:30
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Search engine optimisation - London training
Search engine optimisation (SEO) is key to digital growth, and with more than 62% of the UK population online and £5bn spent last Christmas, now is an essential time to understand your online audience and their searching habits. This course will help you to recognise and take advantage of quick-win opportunities in the SEO space through detailed analysis of the key attributes of SEO: website structure, search term research, content creation and link equity.
More at e-consultancy.com
Event details
Location: BSG, 226 -236 City Road, EC1V 2TT
Date: Wednesday 10 December 2008
Open: 09:30 - 18:00
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5 virtual alternatives
to meetings
Virtual Friday beers over IM
Remote staff and office drones get to meet up and chat more often – no shop talk allowed.
Purple dragons in Second Life
Why meet in an office when you can meet in a castle?
‘Help me Obi-Wan’ 3D holograms
Cisco and others are now demonstrating Star Wars-style 3D holograms in their presentations.
Wild Wild Wikis
Anyone can contribute, anytime, and so your company’s pool of knowledge grows.
Social networking – not just poking
Social networking isn't just about poking Facebook friends, now companies are setting up internal 'collaboration 2.0' tools for employees.
More at silicon.com
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Yahoo's chief executive
leaves company
On 20th November Yahoo boss Jerry Yang announced his decision to step down as the company's chief executive.
It had been widely predicted that Yang's tenure was drawing to a close, particularly following severe criticism over his handling of a $44bn takeover bid from Microsoft earlier this year. Among those fiercexly critical of the approach was corporate raider Carl Icahn, who threatened a hostile takeover of the Yahoo board.
Yang founded Yahoo with Stanford friend David Filo in 1994.
More at guardian.co.uk
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For sales and further information please contact us
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Darth Vader breakfast toaster
Conceived in a galaxy far, far away, this gloss black imperial toaster comes complete with Star Wars logo and burns a perfect image of Darth Vader into the side of each slice of bread you pop into its single slot. You can adjust the toast setting too, so you can decide exactly how dark you prefer your Dark Lord to be. No Luke, I am your breakfast...
Visit reghardware.co.uk for more information.
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USB3.0 details confirmed
The next generation of USB could be with us by Christmas 2009, according to an announcement at a recent Windows Hardware Engineering Conference. The new computer plug standard will be able to transfer at blisteringly fast speeds of 5Gbps per second – that’s an average sized movie or eight average sized music albums EVERY SECOND. For comparison, that’s about ten times faster than USB2.0. It will almost certainly be supported by Windows Vista, but it’s not yet clear if XP users will get the same opportunity.
Visit uk.gizmodo.com for more information.
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Pleo the dino pet
Visit firebox.com for more information.
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Everybody knows pets don’t make good Christmas presents – unless they’re robotic! Unlike other robotic toys, Pleo has no remote control – you simply leave him to explore his environment and interact with it, and you. He starts life as a hatchling and develops his personality, habits and moods based on the time he spends with you, acting scared and surprised to begin with, then more playful and lively, though he’ll look forlorn if you ignore him. Dogs bite, cats scratch, but Pleo’s a friend for life (or until his battery runs out).
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Film stars in dodgy ads
Stars stay big, it’s the films that get small.
See it shortlist.com
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Bumble B-Boy
Clever, stop motion, animation. PLUS bonus Boba Fett Flashdance.
See both on youtube Bumblebee | Boba Fett
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