Kingpin Newsletter - November 2007

A light-hearted view of the marketing industry, containing a fusion of relevant IT news, events and humour, that's what our Kingpin newsletter is all about. Plus, don't be afraid to take advantage of our offer: advertise your company to the IT marketing community for free, yes, gratis, nada, nuffink! Cracking!

TechTarget has been busy putting the cat among the pigeons. Not only have its quarterly results been impressive, but it's also gone and bought Knowledge Storm.

Interestingly, the UK version of Knowledge Storm is under license to Incisive/VNU. Should be business-as-usual for the future, but I wonder what the long-term view is?

Visit TechTarget for more details.

Buy email addresses of online subscribers to ComputerWeekly.com and PersonnelToday.com, the online information sources for IT and HR professionals. Extremely responsive to online channels, perfect for promoting your products and services through effective email marketing to an audience who prefer to receive information and offers electronically.

To receive this offer please contact Kingpin. Orders must be fulfilled by 21st Dec 2007.

According to the latest data from Nielsen/ NetRatings, lefigaro.fr has more than doubled its audience since September 2006 and is now in 2nd place amongst all French news sites with 2,676,000 unique visitors in October 2007.

Lefigaro.fr was previously ranked 5th in the survey but is now ahead of TF1 News, Yahoo News, Google News and Orange News. This impressive increase has come about through a combination of high quality editorial content, timely news coverage and new features which are not available elsewhere.

Lefigaro.fr is the flagship site of Zefir Web, France's leading on-line media package which also includes madamefigaro.fr (660,000 uv), lexpress.fr (1,040,000 uv), sport24.com (926,000 uv), evene.fr (1,463,000 uv) all of which are represented exclusively by OSP.

For more information on the complete Zefir advertising package, please contact Kingpin.

The power of niche and the
geo-digital business

The future starts here. At his first national UK conference, Chris Anderson, best-selling author of The Long Tail, will join Nicholas Negroponte, one of the foremost futurists of our time, to present compelling insights into how technology and innovation merge into winning business strategies.

Visit mad.co.uk for more details.

Location: EICC Edinburgh
Date: Tuesday 11 December 2007
Open: 09:00 AM - 04:45 PM

SEO vs PPC
The great debate

THE 7th B2B MARKETING GREAT DEBATE
Christmas networking event

B2B Marketing, in partnership with Mardev, is very happy to announce its seventh event, "Is SEO eclipsing pay-per-click for lead generation?”, as part of the B2B Marketing Great Debate series.

Visit mad.co.uk for more details.

Location: English Speaking Union, Mayfair
Date: Tuesday 11 December 2007
Open: 04:00 PM - 07:15 PM

Microsoft to acquire Openwave
Division Musiwave

Microsoft has begun the process of acquiring mobile music and entertainment service Musiwave SA, part of the Openwave umbrella. The deal will combine the partnerships of music labels, device makers and mobile operators with Microsoft’s own Connected Entertainment technologies, such as Windows Mobile, Zune, MSN and Windows Live.

View the full story on the Mashable website.

Social-shopping study defines new breed of shopper

Researchers have identified a new breed of online shopper called the “Social Researcher”, a user who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions.

The Social Shopping Study 2007, commissioned by PowerReviews, surveyed 1,200 consumers who shop online at least four times per year and spend $500 or more annually.

View the full story on the Marketing Charts site.

Google turns to X Factor's
Fuller for push into TV

Internet giant Google is in secret talks with Simon Fuller, the British entrepreneur behind the Spice Girls, about a joint venture that could change the way TV is watched over the Internet.

News of the collaboration will prompt speculation that Google's plans for the TV market include generating original content and competing with major broadcasters.

View the full story on the Guardian website.

The eight steps to content marketing bliss

This article from B2B Marketing Trends discusses the growing importance of corporate content and the opportunities available to organisations that place content as the centre of their marketing strategy. The article focuses on the tangible, proactive steps you as a marketing leader need to take to make value-based content marketing a reality in your organisation.

View the full story on the b2b marketing
trends website.

Free research!

This edition showcases 2007’s last Snapshot Research result. Every month we pose one technology-related question to a group of UK IT professionals in order to gauge their thoughts on a particular ‘hot’ topic.

Previous months have given us insight into perceptions on Google, Windows Vista, Unified Messaging, browser usage and the LAMP Stack.

What do you need to know?

We’re offering you the opportunity to seed a question for the January/February Snapshot Research survey. Let us know what you want to know from the UK IT audience and we’ll do our best to include your question in the first three snapshot research surveys of 2008.

Please contact Claire to submit your questions.

SNAPSHOT RESEARCH:

Have you had any professional training
in the last year?
Yes: 28%
No: 72%

If yes, who paid for it?
My company: 96%
Me: 2%
Both: 2%

Question to more than 180 UK developers during September/October 2007

Helmet cam system

The snow season is nearly upon us so here are a couple of gadget ideas to make your next ski or boarding holiday more memorable.

It's always hard trying to convey the joys of a run, so how about immortalising your finest record breaker with this handy gadget, dude!

The Oregon Scientific AT18 ATC2K Waterproof Action Camera is a digital video camera that enables users to capture video and audio clips of their recreational activities. The captured footage can be replayed on a television or you can edit it on a PC and either share the action with friends through an Internet connection or copy it back
to the camera.

View AT18 at www.weatherconnection.com.

To see the helmet cam in action, either visit YouTube or dogcamsport.co.uk.

Burton Communication

What about a communications system to keep in touch with your buddies on the slopes? Feel like snowboarding special forces with this baby. Just think, no more waiting around at the bottom for the slow coaches, do another run and meet up for a hot chocolate in the cafe. Genius!

Burton Snowboards has added Fibretronic's PTT technology to its Audex range of jackets and backpacks for sale Winter 2007.

The PTT technology (push-to-talk) is a remote communications system designed for the easy operation of two-way radios. By exporting the push-to-talk switch and the microphone and speaker units to a useful position on the garment, the system allows the wearer to communicate without needing to remove the radio handset from an internal pocket.

View Burton comms gear at fibretronic.com.

LED Car Sign

Christmas is coming and so is the dreaded last-minute shopping, accompanied by a legion of morons on the road all desperate to purchase that special gift but don't give a monkeys about other

poor road users in the process. It can get frustrating trundling along at 2 mph to get into the local shopping centre car park, so the inevitable and puerile hand gestures always seem to follow.

This silly gadget can illuminate to whoever is behind you a "Smiley Face", "Winking Face", "Thanks", "Back Off" or "Sorry". This should defuse any over-heated nonsense that goes on out on the open road unless of course the person behind has no sense of humour, so make sure you lock the doors prior to said digital face-pulling.

View LED Car Sign at iwantoneofthose.com

Happy holidays

Lesser known US-based marketing, advertising and research consultants Marc USA, tell it how it is with "Marketing at Christmas". A frank and humourous admission to the general public in the States of how they are manipulated into spending their hard-earned cash at this festive time.

View this on You Tube.

Mock The Week Prince Philip

This is an hilarious bit of improved dubbing, courtesy of Hugh Dennis (of The Mary Whitehouse Experience fame - with David Baddiel and Rob Newman). It's from Mock the Week, BBC 2's top-rated satirical comedy show that innovatively combines elements of a panel show with stand-up comedy, off-the-cuff games and improvised role play.

View this on You Tube.

If you have any comments or an opinion on what we should cover for next month's issue and want to advertise your company, please send your submissions to:
Patrick Murray - patrick@kingpin.co.uk

by 10 December 2007

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Kingpin Newsletter // ISSUE 7 // NOVEMBER 2007