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| // ISSUE 10 // MARCH 2008
Welcome to the tenth edition of Kingpin IT Marketing news.
As always, the Kingpin Newsletter brings you a light-hearted view of the marketing industry, containing a fusion of relevant IT news, events and humour. Plus good old-fashioned free advertising. Nice.
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Jump to: Events | Articles | Research | Gadgets | Humour | Contact
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CNET launches SmartPlanet
SmartPlanet is the latest website from CNET Networks UK. It is a new reviews and lifestyle website that features ethical and sustainable products to help today's consumers be green and buy green.
The site launches at a time when green and ethical awareness is at an all-time high; the overall UK ethical market is worth £32.3 billion annually, a figure that has doubled in the past five years, and research has revealed that as many as a third of consumers now actively seek
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out information on a company's reputation. This new website will appeal to the 66% of the UK population who have been identified as looking for an easy way to make their lifestyle greener and more ethical.
Go to smartplanet.com for more information.
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Computer Weekly
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Computer Weekly has partnered with Firstlight to launch their new contextual advertising programme "Industry Resources" in May 2008.
The Industry Resources programme, powered by Firstlight’s ERA (Editorial Related Advertising) technology, guarantees to deliver your most relevant sales and marketing messages adjacent to relevant Computer Weekly editorial.
Go to firstlightera.com for more information.
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Online reputation management
The internet and the rapid growth of social media and user-generated content mean that rumour, opinion and bad news can spread fast. Negative comments and media coverage affects our perceptions of brands and businesses, can damage advertising, affiliate, search engine marketing as well as optimisation campaigns, sales and share prices. Visit mad.co.uk for further information on this event.
Event details
Location: BSG House, 226-236 City Road, London, EC1V 2TT
Date: Tuesday 15 April 2008
Open: 09:30 AM - 04:30 PM
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Mobile marketing seminar
Mobile marketing has now evolved beyond a simple text message, so e-Consultancy will be using best practice examples and hands-on exercises to help you get to grips with this emerging medium.
This course tells you about mobile marketing, from SMS to sponsorship, mobile games to mobile blogging, and WAP advertising to mobile TV and everything in between. Visit e-consultancy.com for further information on this event.
Event details
Location: BSG, 226 -236 City Road, EC1V 2TT
Date: Wednesday 23 April 2008
Open: 09:30 AM - 16:30 PM 23 April 2008 |
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Google starts analysing
audio adverts
Google has added Audio Ad metrics to Google Analytics for those using the radio platform.
Advertisers on Google Audio Ads will be able to see information on where and when radio spots run as an overlay of site traffic reports. This also enables them to see how traffic to their sites is impacted by their ads.
Visit Marketing Vox for more information. |
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FT launches Facebook application for students
FT.com is giving free site subscriptions to college students via Facebook. The news site will launch an app that gives users a PIN code that can be redeemed for an annual premium subscription. The app will only be available to those users who are identified at the social site as students, and the subscriptions will expire after 12 months but can be renewed, again for free.
Visit paidcontent.org for more information. |
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Bright Giant offers cost-effective video solutions for web that can increase company awareness and create enquiries far higher than traditional methods of advertising.
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From podcasts, seminars and internal videos to virals, web videos and films, we can cater for any production while maintaining great value for money. Contact us today to find out how we can help you get that competitive edge.
Visit brightgiant.com for more information.
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Snapshot research
(question asked to 200 UK developers)
How do you feel about Microsoft's bid to buy Yahoo!?
Red Hat seen as the leading open source vendor
Primary research conducted by Kingpin Intelligence has revealed that most UK developers see Red Hat as the vendor most committed to the open source community.
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The research, which went out to 400 respondents (200 who use open source and 200 who don’t), indicated that Red Hat is the brand most associated with open source, even among developers who don’t use open source.
Java house Sun Microsystems and Linux-friendly IBM are also considered highly esteemed by UK open source developers. While Linux Ubuntu doesn’t feature on the radar of non-open source developers, it is gaining recognition among open source users.
Kingpin Intelligence’s Developers and Open Source report will be available from 1 April 2008. For sales and further information please contact James Taylor.
Top 7 vendors
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T-Qualizer graphic
equalizer t-shirt
The T-Qualizer is a t-shirt with a built-in "graphic equalizer" panel that is sound-sensitive. As the music beats, the shirt's equalizer lights up to the beat of the music.
It has a fully functional EL (Electro Luminescence) panel with a battery pack and sound sensor that snuggles discretely into a pocket inside the shirt. Great for concerts, raves, parties or just to impress your mates.
Visit gadgets.co.uk for more information.
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USB missile launcher
The USB missile launcher is the ultimate deterrent against those annoying people who lurk around your desk because they've nothing better to do. The launcher holds three foam missiles, and Missile Command is located on your desktop. Simply use your mouse to control the launcher, which rotates and tilts as you zero in on your victim. Moo ho ha ha ha!
Visit iwantoneofthose.com for more information. |
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Panda Software advert
Panda Software's German division illustrates the potential disturbance of young minds through unwanted pop-ups in this daring German advert.
Visit youtube.com to view. |
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Amazing hand shadow show
Who'd have thought you could do this much with a pair of hands and a torch? This is an incredible display of hand shadow skill.
Visit youtube.com to view. |
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