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| // ISSUE 12 // June 2008
What’s happening this month in IT marketing.
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Jump to: Events | Articles | Research | Gadgets | Humour | Contact
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CBS to join internet top 10
The CBS Corporation has announced plans to merge with CNET, owner of ZDNet, GameSpot.com, TV.com, CNET News, UrbanBaby, BNET, CHOW and Search.com, among others. The move would put the company in the top 10 US internet companies with more than 200 million unique visitors worldwide every month. CNET’s directors have already approved the deal, which is expected to be finalised in the third quarter of 2008.
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More at biz.yahoo.com.
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User-generated content
lifts The Register
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The essence of web 2.0 and the holy grail of online publishers everywhere has reached a milestone of sorts, as online tech bible The Register announced its user-generated content has topped a quarter of a million articles. The news site now gets more than 22,000 individual comments every month, not bad considering it’s only been courting UGC since last July. The additional content has added a wealth of informed (and not quite so informed) comment, news and opinion from tech professionals.
For more information please contact Kingpin |
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Training: Web Measurement and Analytics - London
This course focuses on using web analytics to improve results from your website through analysis of site visitor characteristics and behaviour.
The course will show you how to produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organisation.
More at e-consultancy.com
Event details
Location: BSG, 226 -236 City Road, EC1V 2TT
Date: 23 July 2008,
Open: 5.30-9pm |
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Training: Paid Search Marketing - London
Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo, MSN and Ask.
This course aims to guide you through the essentials of planning, managing and optimising a successful PPC campaign.
More at e-consultancy.com
Event details
Location: BSG, 226 -236 City Road, EC1V 2TT
Date: 9 July 2008
Open: 09:30 - 16:30 |
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Online video growth
powered by youth___
Research by LRG shows online video watching has increased across all sectors but – surprise, surprise – mostly among the young(ish). The report says 31% of adults online at home say they view video online at least weekly (25% last year), and 10% of online adults now say they view video online daily. However, among 18 to34-year-olds, 42% report they watch video online at home at least weekly - up from 28% last year.
More at marketingvox.com |
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Facebook to catch the
Yahoo rebound?
As the dust settles on the failure of Microsoft’s potential $50billion deal with Yahoo, it’s been reported that the software giant has approached Facebook with an offer (that’s following Microsoft’s acquisition of 1.6 per cent of the social networking site for a mere $240m last year). Yahoo meanwhile is said to be renewing talks with Google following the two companies’ experiment with an ad sales tie-up in April.
More at guardian.co.uk |
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Kingpin in “not the worst football team” shocker
It may have been cold, it may have been wet, it may have been deepest darkest Bermondsey, but Kingpin managed to achieve something they’ve never before achieved in a football tournament.
We didn’t come last.
That award was given to the hosts – Computer Weekly. Unlike England, our nerves held strong during the shoot out scoring all of our allotted penalties.
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With scenes reminiscent to Trafalgar Square during victory in Europe day, the WireWorks held a full ticker tape parade for the returning heroes.
We look forward to not being invited next year! |
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Software development crucial to UK economy
Computing last week reported that the latest accounts released by the "www.statistics.gov.uk" "ONS" Office of National Statistics (ONS) show a 0.6% increase in 2006 GDP attributable to the long-term economic potential of software developed by corporate IT departments. The article shows that software development has become investment rather than a cost to UK.
This finding backs up this month’s snapshot research question to UK developers who indicated that the recent economic downturn has not had an adverse effect on them yet. Further, the
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majority don’t seem to think that they’ll feel the fragile economy bite them any time soon. Good proof that IT vendors need to strategically market to this audience and their decision making colleagues.
GRAPH:
Has the recent economic downturn had any effect on your work or job role?
Do you think that it will in the near future?
 Sample: Online survey of 300 UK developers |
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For sales and further information please contact James Taylor.
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Weed killer
It looks like a cigarette, tastes like a cigarette, even smokes like a cigarette, sort of, but it isn't, ’cos it’s got no tobacco in it, and the ‘smoke’ is just vapour. The Gamucci is battery-powered, lights up red at the tip and for extra realism includes nicotine cartridges so you can poison your own lungs without troubling anyone else’s. Isn’t technology marvellous?
Visit iwantoneofthose.com for more information.
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MP3 shades
It’s simple maths – your music’s cool, you look cool in shades, so why not bring them together to make super-cool babies. Or something. These straight-from-the-fridge blue-tinted sunnies have a built-in 1GB memory and stereo earphones so you can get down and groovin’ in the sun.
Visit iwantoneofthose.com for more information. |
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Sun Microsystems:
The IT Guy - Episode 2
“More was more before less was more…”
See it youtube.com |
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Coca-Cola Zero
- eye & tongues
Seeing is believing – or is it?
See it youtube.com |
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