Kingpin Newsletter // ISSUE 3 // JUNE 2007

Welcome to the third edition of Kingpin IT Marketing news.

Yes, we're back; sorry for the delay. It's not that I don't care about you guys, it's been a very busy few months, what with the cat dying, my car getting stolen, discovering a portal to another dimension, food shopping, the Queen Mother and Elvis' come back tour. Oh the list goes on, but I never forgot about our little contribution to the IT marketing world. How could I? So let's see what’s hot and what’s not in this months Kingpin Newsletter. Come on I'll hold your hand.

Changes at CNET

Managing Director, Tom Bureau, has announced he's leaving CNET after 5 years service. It could be to do with the office move, but we doubt it. Jill Orr, currently head of consumer media, will be taking his place at the end of this month.

FTSE List

IDG have recently launched 2 new lists from their CIO brand. You can now buy every CEO, CFO and CIO in the FTSE 100 and 250 in one file. They've got a special offer on that runs until the end of June, so get in quick for a discount. Speak to Lee at Kingpin or Email him and he'll send you more details.

Computing Vs
Computer Weekly,
neck and neck. Sort of.......

When asked the question recently, 'which magazines have you read in the last 6 months?' 84% of IT Pro's said Computing and 83% said Computer Weekly.

Want to know why? Or indeed more about IT Pro's and their online/office media consumption. Speak to James Taylor - or email him about our IT Pro research.

Online Marketing 2007

Online Marketing 2007 brings together experts and suppliers covering every aspect of online marketing and advertising under one roof.
Registration is FREE. Click here

Events Details
Location: Business Design Centre, Upper Street, Islington, London N1 0QH
Dates: Tue 26 June 2007 - Wed 27 June 2007
Open: 09:30 AM - 04:30 PM

Tribal Youth & Digital Media

Inaugural conference on Tribal Youth & Digital Media will delve into the burning questions facing today’s youth marketing professionals, focussing in particular on how to engage and excite the market using the full array of evolving youth marketing channels. Click here

Events Details
Location: Hesperia London Victoria, SW1
Dates: Tue 12 June 2007 - Thur 14 June 2007

Email Marketing Conference

Hear the latest developments in email marketing best practice to ensure sophisticated, cutting edge campaigns. Click here

Events Details
Location: Radisson Edwardian Marlborough, London, W1
Dates: Thur 14 June 2007
Open: 09:00 AM - 04:00 PM

Practical Mobile Marketing and Advertising Today

It is estimated that by 2011, the mobile advertising market will be worth over £5.7 billion annually! Harnessing the potential of mobile advertising as a tool for brands is the key. Network with the leading speakers in this industry. Click here

Events Details
Location: London
Dates: Mon 25 June 2007 - Tue 26 June 2007
Open: 08:30 AM - 05:30 PM

Mal-be-aware

Malware writers are churning out rogue anti-spyware applications in a bid to steer consumers away from genuine security software and profit from selling bogus applications.
See more...

A list of bogus software has been placed on Wikipedia. Banners pop up to warn users that their computers have been infected with spyware, directing them to purchase programs which do not actually remove spyware — or worse, may add more spyware of their own.
See more...

Top 10 rogue anti-spyware
from ZDNet

Olympics branding to remain

Despite the mass media attention surrounding the London 2012 Olympics identity, the games’ committee has decided that the controversial branding will not be changed. See more

Why don't you send in your own version and the winner will be included in the next Kingpin Newsletter and receive a bottle of Champagne.

IT Pros Love E-Marketing!
(and magazines)

Results of the Kingpin Intelligence IT Pro Marketing Trends report shows that on a daily basis, half of this market is exposed to e-newsletters, with more than 80% accessing them on a monthly basis. Response also indicates that at least 90% give the content a cursory read–through. 60% also believe that targeted emails are useful information sources.

While the trend in general indicates reliance upon online sources, the statistics reveal that industry magazines are still heavily consulted. 90% of those surveyed read IT magazines on a monthly basis – generally spreading their readership across various IT publications. Computer Weekly and Computing were selected as the best print magazines to learn about IT.

“This research confirms that professionals in this market take a pro-active approach to receiving job-related information,” says Cathy Radcliffe, Operations Director of Kingpin Intelligence. "By signing up to e-newsletters

and selecting certain industry magazines to keep up-to-date on developments in IT, this market has revealed itself as information-hungry and responsive to streamlined marketing campaigns and informative media offerings.”

The IT Pro Marketing Trends report is available from Kingpin Intelligence. For more information please email: enquiries@kingpin-intelligence.com

May / June
Snapshot research:

Question: How beneficial do you think unified messaging could be in your job role?

Very beneficial: 18%
Fairly beneficial: 38%
Not beneficial: 24%
Unsure: 20%

Source: Survey of over 100 IT Professionals in the UK, Germany and France.

Next month’s snapshot research question:
Do you think the LAMP stack poses a real threat to existing
‘closed’ technologies?

iPhone Launch June

Probably one of the most eagerly awaited gadgets for a long time is nearly here and in our hands and pockets. Apple even pulled some of their top teams off their new OSX Leopard system software, pushing it's release even further back so apple can focus on mobile revolution. You know you want one, especially after seeing this advert. Wa wa wee wa! I like, you like, we all like! View

Mr Soccer Robot Football

Just because! Mr Soccer, is a hi-tech footie game played by RC robots that do exactly what they're told, (unlike the real thing), so you can see the attraction. The idea is to manoeuvre your dribbling droids around the pitch via a nifty transmitter.

Better still, these highly desirable droids come in England and Brazil colours, so you can make like Micro Owen or Roboto Carlos. See more...

Sea Dragon and Photosynth

I think you will agree there sure is some fancy stuff coming out of the Mircrosoft camp. What with Silverlight and other such Flash beating apps on the horizon it looks like the fight for hi def content is on. And it's bare knuckle, no holds barred, cage fighting at that. See more...

2007: An iPhone Odyssey

It’s quite clever and polished, but I won’t spoil it…click here

Transform and run out!

Marketing! Someone has always got to take it that little too far. You can't help but love these though.

If you have anything to add or any opinions on what we should cover for next month's issue please get submissions /subscriptions to:

Patrick Murray - patrick@kingpin.co.uk
Website: www.kingpin.co.uk

by 16th April 2007.