 |
|
| // ISSUE 14 // August 2008
What’s happening this month in IT marketing. |
| |
Jump to: Events | Articles | Research | Gadgets | Humour | Contact
|
|
| |
Google Ad Manager Goes Live
Google Ad Manager, which has been in beta since March, made its public debut on Tuesday 26th August this week.
Ad Manager is a hosted ad serving and management service for small business publishers. It helps prepare inventory for sales, as well as scheduled ad executions, delivery and measurement. Anyone with an AdSense account |
|
Manager with AdSense campaigns to optimize unsold site inventory. More at marketingvox
| |
|
|
| |
Post your German whitepapers for free
Heise.de, the German website for IT professionals, has rebranded to include a section
|
|
for downloadable resources, and for a limited time is offering you the chance to post your German language content for free.
Content can include whitepapers, case studies, podcasts and webcasts. Thesite also now has a new home page layout and generates more than 12 millionpage impressions a month. It can also help you capture qualified leads.
If you want to reach German IT decision makers, contact Kingpin today - the offer only lasts until the end of October 2008 (standard hosting cost
is €400 a month).
For more information visit kingpin.co.uk |
|
|
|
| |
Growth in challenging times
These are tough times, and it's more important than ever to examine the details of how to create a high performance, sustainable agency business that reaches maximum growth potential and value. Leading players at the forefront of successful change will share their stories about brand distinction, the future of ad technology, how to grow with other people's money, international expansion and much more.
More at mad.co.uk
Event details
Location: The W Hotel, New York
Date: Thur 18 - Fri 19 September 2008
Open: 08:30 AM - 10:00 PM |
|
Creative digital
Creating and establishing a brand online should now be considered an essential part of any marketing strategy. This course, specifically designed for brand agency specialists who need to add a digital dimension to their current skill sets, builds on established methods in briefing, concepts, art direction and copywriting to develop the right mindset, skills and techniques required to create outstanding digital experiences.
More at mad.co.uk
Event details
Location: BSG House, 226-236
City Road, London, EC1V 2TT
Date: Tuesday 30 September 2008
Open: 09:30 AM - 16:30 PM |
|
|
|
| |
How smart is your marketing
B2B Marketing, in partnership with Mardev, will be hosting a NEW half day conference and networking event entitled: Demand Generation: the future of ROI in B2B marketing.' |
|
With increasing accountability for marketing spend, combined with greater measurability, how can you ensure ongoing demand from your existing customers and prospects, cost-effectively? By attending this conference, you’ll
learn how to deliver an effective Demand Generation strategy, and improve your ROI.
For bookings email: Anna Balink @ Mardev
Event details
Location: The Century Club, 61-63 Shaftesbury Avenue, London, W1 City Road,
London, EC1V 2TT
Date: Tuesday 23 September
Open: 14:15PM - 17:30PM |
|
|
|
| |
Microsoft Mojave 'outs' secret Vista lovers
The backlash against the Vista backlash begins here. Microsoft recently conducted the 'Mojave Experiment', in which they tricked a test group into liking Windows Vista, videoed the results and posted them online. Vista's not rubbish, just misunderstood, seems to be the message, but whether these videos can change the perception of Vista as slow and incompatible remains to be seen.
More at www.theregister.co.uk
and mojaveexperiment.com |
|
Horribly good internet plot to kill off TV
Dr Horrible is a super villain plotting to take over the world. So far, so so, but Dr Horrible is actually an internet-only TV show developed by Buffy The Vampire Slayer creator Joss Whedon, who needed something to do during the recent Hollywood writer's strike. The show already has millions of viewers and has struck fear into the hearts of TV programmers and schedulers everywhere.
More at guardian.co.uk |
|
|
|
|
|
| |
The Google killer is
less than 'cuil'
The launch of search engine Cuil (it's pronounced 'cool', no, really) was less than stellar. Despite oodles of pre-launch hype about the 'Google killer's' 121 billion indexed web pages (to Google's 40 billion), former Google employee heritage and $33m in venture capital, the site has so far disappointed with its 'eccentric' search results that include random porn links and unrelated subject matter.
|
|
More at guardian.co.uk and the register.co.uk |
|
|
|
| |
Kingpin raises £8,900 at charity quiz evening
Kingpin’s charity quiz night in aid of Great Ormond Street Hospital on August 20th was a roaring success thanks to the input of everyone who attended and participated in the evening.
The evening’s quiz, Wii challenge, auction and raffle made for a festive evening and resulted in some impressive competition and audacious out-bidding for great auction pieces.
The auction alone raised £2,400 and the theme
|
|
was definitely sports-focused with signed football shirts from Coventry, Arsenal, Chelsea and Allesandro Del Pierro bringing in the biggest takings.
Feedback from those who attended has been great and we’re planning to turn the event into an annual occasion. People will be begging for tickets next year, so put it in your expense calendar for 2009!
Thanks again to all who were involved, your corporate and individual generosity will be put to great use by GOSH.
|
|
|
|
| |
QUALITY LEADS = EASY SALES
Kingpin Intelligence's lead generation services provide enhanced leads based on the BANT criteria.
By using us you’ll benefit from:
Full EMEA coverage
Experienced, native sales executives
Years of experience generating quality sales leads
Pay-per-lead business model
Contact us in September and get 3 FREE LEADS on your first campaign. (Quote LG_KPC).
|
|
|
|
| |
Sega 16-bit Blaze Portable Game Player
Game geeks of a certain vintage will recall the Sega Megadrive (Genesis) handheld from the nineties. Now they can relive the memories with the Sega Blaze. It has the same buttons but it's only a fraction of the original size. Packed with 20 old-school games, including Sonic and Knuckles, Shinobi and Alien Storm Altered Beast, it's our current favourite waste of time.
Visit gizmodo.com for more information. |
|
Gadgets sold by vending machine
No need to queue at the Apple shop for your next iPod, you can pick up all sorts of small, sexy gizmos with the same sort of machine that normally offers chocolate bars and crisps. The machines, which are appearing at airports around the world, sit inside the security barriers and only require the swipe of a credit card to dispense MP3 players, headphones and other delicious samples of techy goodness.
Visit theinquirer.net for more information. |
|
|
|
| |
Virgin Galactic
Visit www.virgingalactic.com for more information.
|
|
The world's most audacious boy's toy took another giant leap as Richard Branson's Virgin Galactic unveiled the new White Knight Two (WK2). The carrier aircraft will carry Spaceship Two on the first stage of the company's commercial space flights. Called 'EVE' after Branson's mother, who performed the official naming ceremony, its first flight is expected in the autumn and is to carry Spaceship Two for the first time next year.
|
|
|
|
| |
Sun Microsystems:
The IT Guy - Episode 4
Bring the snow!
See it youtube.com |
|
Finger Pants Japanese Advert. - Ronnie Johns
Who wears the trousers?
See it youtube.com
|
|
|
|
|
|
|
