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| // ISSUE 11 // April 2008
Kingpin’s view of this month’s good stuff in IT marketing.
As always, the Kingpin Newsletter brings you a light-hearted view of the marketing industry, containing a fusion of relevant IT news, events and humour. Plus good old-fashioned free advertising. Nice.
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Jump to: Events | Articles | Research | Gadgets | Humour | Contact
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New business bulletins
B2B email marketing specialist emedia has launched two new weekly news bulletins. The Consumer Technology Bulletin targets 205,000 early adopting technology consumers in the UK with the latest gadget, gizmo and home entertainment info, while the Data Management Bulletin is aimed at 45,000 CIOs; CTOs; IT directors and managers; data centre and data warehouse managers; and other senior decision-makers.
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Contact Kingpin for more information.
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New B2B database
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Quality leads are the lifeblood of marketing, and B2B data marketing specialist Marketing Monitor reckons it has hit an artery with the launch of email.prospect - its brand new business contact database. It contains the email addresses of more than 220,000 key decision-makers in businesses across the UK, each one confirmed for accuracy and relevance by the company’s in-house tele-verification team.
For more information or data counts please contact Kingpin
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Vorsprung durch email
German tech publisher heise.de is launching a range of “guaranteed” lead-generation programmes. The company behind Germany's largest ICT B2B website is promising a variety of solutions through this new service, including white papers and webcasts. With more than 130 million page impressions per month, the site is potentially well-placed to generate sales leads in Germany.
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For more information or data counts please contact Kingpin
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Measuring marketing effectiveness
With markets under pressure, you know your marketing spend and budget have to be planned to the penny. But with so many marketing metric tools available, how do you choose the best one to demonstrate your marketing effectiveness and the return to your business?
Hear from experts who can give you tools to measure and accelerate your marketing performance, including Yahoo!, Ford, Deloitte, Nike, Barclays, Orange and many more.
More at mad.co.uk
Event details
Location: 50 Poland House, London, W1F 7AX
Date: Wed 14 May 2008 - Thur 15 May 2008 |
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Advanced email
marketing
This email marketing workshop offers an injection of fresh thinking from outside your own company or industry to help maximise your email marketing performance.
Designed for experienced marketers, you will probably have a years' experience working on email campaigns and be familiar with creating multi-part messaging, tracking and reporting as well as managing data for email campaigns.
More at e-consultancy.com
Event details
Location: BSG, 226 -236 City Road, EC1V 2TT
Date: Wed 28 May 2008
Open: 09:30 - 16:30 |
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Online Video
Advertising _______
Interactive video is one of the fastest-growing advertising sectors.
How will this affect the role of the marketer?
Digital and traditional ad agencies are changing their notions of formats and strategies and are learning to work with interactive video technologies to produce and distribute compelling, effective content.
More at clickz.com
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Advertisers against new Google policy
Google’s shock announcement that it intends to alter its policy on trademark-protected keywords significantly ‘changes the goalposts’ for brand owners in the UK, and could open the floodgates to copyright infringements, according to agency and advertising representatives. The Institute of Practitioners in Advertising (IPA) has held emergency talks to discuss the repercussions of the policy change when it comes into force on 5 May.
More at mad.co.uk |
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Download our FREE RESEARCH on how internet browsers and marketing executives use and react to video marketing for web.
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From podcasts, seminars and internal videos to virals, web videos and films, we can cater for any production while maintaining great value for money. Contact us today to find out how we can help you get that competitive edge.
Visit brightgiant.com for more information.
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Kingpin Intelligence takes
on Eastern Europe and
Central Asia
Kingpin Intelligence has strengthened its international presence, with our core team expanding in April to include business development executives from Kazakhstan and Latvia.
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Having run client campaigns this year in Latvia, Hungary, Poland, Ukraine, Croatia, Slovakia, Slovenia, the Czech Republic and Kazakhstan, the Kingpin Intelligence team has growing representation in major Eastern European territories.
“The feedback from our clients has been very positive and we’re getting great results on their campaigns,” says Maryna Pazyuk, Eastern European Team Leader. “We have new campaigns starting in Eastern Europe in the coming months, so we expect things to get even busier! It’s quite an exciting time for us right now.”
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For sales and further information please contact James Taylor.
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USB roll-up piano
Why struggle to slot a grand piano between your sofa and TV when you can plug one into your PC? Simply unroll the keyboard and take your place at your desk (coat-tail flick is optional). Then put the creative genius within you to work as you experiment with mixes, instruments, effects, rhythms and beats in much the same way as an electric keyboard does. Email your masterpieces to your friends, or play along to the pre-recorded songs.
Visit gadgetshop.com for more information.
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Rhythm sticks
Drumsticks that don't need a drum - holy wonderment! Each of these rhythm sticks (can you see what they’ve done there?) has a speaker in its base, and when you 'hit' the air with them, they make a great drum sound! Perfect for percussive effects in the office – cymbal crashes for jokes, drum rolls for attention – you can even do the EastEnders theme for shock announcements. Altogether now – DUM DUM dum dum dum du-du-dum…
Visit iwantoneofthose.com for more information. |
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Sun Microsystems:
The IT Guy - Episode 1
Sun’s ad proves IT geeks are smart and funny.
See it youtube.com |
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Jimmy Kimmel introduces Simon Cowell
Keep smiling Simon…
See it youtube.com |
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