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News

Sourceforge.net launches CPL programme

Sourceforge has launched a CPL solution that provides IT vendors with a quality medium for generating sales leads through IP and channel or content targeting.

Sourceforge.net is the world's largest open-source software community website, offering a centralised resource for managing projects, issues, communications and code. IT professionals, IT managers and developers engage with the site and generate more than three million downloads a day.

Contact Kingpin for more details, including advertising opportunities.

ISSUE 23
June 2009

This month in IT marketing

Every month the Kingpin Newsletter brings you a selection of at-a-glance news and views (and a bit of fun) from the world of digital marketing.

Visit the Kingpin website for more.

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Mardev's ToolboxAdvertising Age Online

RSA has just launched an international email list. Advertising Age, known among readers as Ad Age, is a leading source of news and information on advertising, marketing and media and is renowned for its credible editorial and data on key market trends.

Ad Age is and its digital edition provide readers with features on key issues, such as media interrogation, marketing to new audience segments and consumer trends.

Contact Kingpin for more details


Kingpin Intelligence - summer lead generation offer Kingpin Intelligence - summer lead generation offer

Kingpin Intelligence is offering a range of summer taster market intelligence and lead nurturing campaigns that will keeps things going while the sales teams are on holiday.

Our range of summer packages can:

  • Help you break into new regions
  • Increase insight into your existing market and customers
  • Enhance your existing prospect database

Packages start from £1,050 and will be run in France, Belgium, Poland, Russia, Italy, the Netherlands and the UK. Download the package information pack (PDF)

Contact us


Digital Britain: the tea-break guide Digital Britain: the tea-break guide

Only if you've been locked in a room with no internet connection can you have missed yesterday's launch of the Digital Britain report. But rather than read 238 pages of government speak, find out what you need to know in the time it takes to down a cuppa, with Revolution's tea-break guide to Digital Britain.

Read more


Email balloon Email marketing set to 'balloon' over next five years

Spam filters be warned: new research predicts that email marketing will explode over the next five years, estimating that the average email inbox will receive more than 9,000 marketing messages a year by 2014.

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Woolworths_onlineWoolworths reborn online

The Woolworths brand is to be relaunched as an online retailer after being bought by Daily Telegraph owners, Sir David and Sir Frederick Barclay.

The much-loved High Street chain went into administration last November and its more than 800 stores closed a month ago after struggling with debts of £385m. They are confident that Woolworths, as an online brand, will once again prosper and quite rightly stay at the heart of British retailing.

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90% of waking hours spent staring at glowing rectangles90% of waking hours spent staring at glowing rectangles

It may come as no real surprise to you but a new report published on 15 June by researchers at Stanford University suggests that folk in America spend the vast majority of each day staring at, interacting with, and deriving satisfaction from glowing rectangles.

It's a crazy statistic when you think about it, and your mothers words come back to haunt you: 'If you don't stop watching that TV you'll get square eyes.' (Well, rectangular ones now). Time to unplug and go sit in the wilderness for a few days sharpening sticks and making fires.

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Events


datamarketingshowData Marketing Show 09

Whether you are a marketing manager or director, the Data Marketing Show will bring fresh insight to many of your marketing plans and strategies by showing you the latest methodologies available, from predictive modelling to techniques for enhanced customer insight, or more effective use of data.

Read more

Contact Kingpin if you'd like to meet at the show


Training


Getting the most out of Google AnalyticsGetting the most out of Google Analytics

Google Analytics is deceptively easy to set up and use. But this simplicity means that many companies aren't using its full range of capabilities. For you to get the most from the world's most popular web analytics software requires a more structured approach, which will be outlined in this breakfast briefing.

Visit econsultancy.com


Integrating SEO and Social Media MarketingIntegrating SEO and social media marketing

How can search engine optimisation be enhanced by social media marketing? And conversely, how does social media marketing inform and expand SEO initiatives? Find out more.

Visit econsultancy.com


Fun stuff


LightLane Virtual Bike Path to Become a RealityLightLane virtual bike path to become a reality

Be happy, bicyclists of the world, because the lasertastic LightLane personal bike path is going to be a reality soon. It's already in the production engineering phase, as this demonstration video shows.

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Pure EvelPure Evel

Re-live the pure joy of this cool 70s toy in your office or home. This gloriously entertaining stunt cycle single-handedly saved the ailing 70s toy industry and eventually grossed more than $350 million dollars. Not bad for a wind-up bike with a bendy figure sitting on it!

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Comcast High Speed Internet AdvertComcast high-speed internet advert

A genetically modified rabbit, panther thingy with turbines on ice! Sound mad? It is! Seeing one made me crack up.

View ad


We're all ears!


We're all ears!Tell us what you'd like to see in next month's newsletter (a news story, a fun gadget, your ad, whatever). Drop our ever-eager newsletter guy Patrick Murray a line at:

Patrick Murray Kingpin Communications


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