News

Join in The Economist online debate

The Economist is hosting regular Oxford Union-style online debates, which have gained a lot of interest, enough for the platform to win an award for Innovation at the AOP awards in June.

The next IT debate motion is called: "Thanks to cloud computing, companies will no longer need an IT department. Discuss". Have a look at the current on one about NASA.
 
Download a walkthrough of the debate.

ISSUE 24
August 2009

This month in IT marketing

Every month the Kingpin Newsletter brings you a selection of at-a-glance news and views (and a bit of fun) from the world of digital marketing.

Visit the Kingpin website for more.

Oscar Research upgrades public sector contacts database

Oscar Research, a database company specialising in the public sector, has upgraded its database administration system, making updates 'real time' and available immediately to public and private sector subscribers. The development also includes providing structured and bespoke updates to clients' data sets and enabling clients to download specific selections.

The database features contacts and organisations across the UK Government, and is used as a source of reference for publications and by public sector employees, marketing and communication professionals within Government and companies supplying Government.

Contact Kingpin for more details

IDG TechNetwork – Now with 180 participating sites

IDG’s TechNetwork has revolutionised the tech market by enabling advertisers to target niche sectors and reach audiences in a highly focused environment. The network has been created in response to clients requesting the opportunity to advertise on more than 180 niche ‘long-tail’ sites and as such provides a comprehensive network to reach technology buyers in their preferred media environment. The network aggregates the latest news, community, blogger and user group sites within the technology ecosystem and enables advertisers to communicate with their desired audience using both contextual and behavioural targeting. The IDG TechNetwork brings you an increasingly broad range of marketing opportunities, whichever audience you are looking to reach.

Contact Kingpin for more details

B2B marketing seminar

Attend B2B Marketing's "Demand generation & lead nurturing: turning leads into profit" seminar (in association with Mardev) and you'll hear practical and technical experiences on how to best deliver an effective strategy, so you can:

• Gain greater credibility within your business by delivering better qualified leads and in turn increase revenues
• Get more from your marketing budget during these challenging market conditions

Key learning points:

• How to measure and nurture leads smartly, so that you can increase revenues and maximise RoI
• How to define and score a lead so that you can judge their potential commercial value and adopt the appropriate strategy
• How to choose automation and technology effectively so that you have the right system for you business
  

Be part of this half-day seminar and get an inspired insight into the current thinking on demand generation, and network with your peers.

Contact Kingpin for more details

Planning effective digital media campaigns training

As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to be ready to understand this new media landscape. This course offers a comprehensive look across all media, including search, affiliate, email, mobile, social and display, to give delegates the broadest view of digital media opportunities, challenges, buying methods and key considerations around the complexities of planning, buying and executing online campaigns.

Read more

Search marketing

Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities and track results.

SEO is not a mystery: it’s about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace.

Read more

Pet's eye view camera

It’s a lightweight digital camera you can attach to your furry friend’s collar, and take photos at timed intervals of five, ten or fifteen minutes. You’ll be able to see just what they’ve been getting up to, from the mundane (eating, sleeping) to the bizarre (sniffing the cat’s particulars, chasing flies across the kitchen). Either way it's a fun way to keep tabs on you beloved mutt's day.

Read more

JetLev water propelled jet pack

Ever dreamt of flying with a jet pack? Well look no further with this amazing water-powered version.

View on YouTube

Orange advert with Snoop Doggy Dogg

Yo, this advert is the shizzel dog.

View on YouTube

Tell us what you'd like to see in next month's newsletter (a news story, a fun gadget, your ad, whatever). Drop our ever-eager newsletter guy Patrick Murray a line at:

Patrick Murray Kingpin Communications