News

Quiz night raises £12,000 for Great Ormond Street Hospital

Kingpin’s Charity Quiz Night was yet again a roaring success raising almost £12,000 for Great Ormond Street Hospital!

We’d like to thank all of you that supported the evening, whether it was as a company or an individual. A big thanks to Tiger Tiger for providing such an excellent venue as well as all the quiz teams and sponsors that made the night what it was.

A big thank you to all those that turned up including The Register, TechTarget, Kingpin PAFs, Dennis Publishing, Incisive Media, IDG UK, B2B Marketing, Capital Support, CBS Interactive, emedia, Microsoft, Periscopix, Arkadin, DWA, GOSH, Bright Giant, Mr A.Gill and the Kingpin Team.

You can still help us raise £15,000 for the children’s hospital by making a donation on our JustGiving page. View the gallery of the night.

ISSUE 25
September 2009

This month in IT marketing

Every month the Kingpin Newsletter brings you a selection of at-a-glance news and views (and a bit of fun) from the world of digital marketing.

Visit the Kingpin website for more.

Rhetorik releases research report

Earlier this month Rhetorik announced the publication of its latest research report, "Marketing to IT and Telecoms Decision-Makers".

As part of an ongoing research programme, Rhetorik surveys the market every two years to explore and trend the changing perceptions and preferences of ICT decision makers on the marketing and communications methods and media used by their suppliers. The research is undertaken using Rhetorik’s NetPanel, a unique online research panel of about 1,950 senior IT and telecoms decision-makers representative of all types of organisation throughout the UK.
 
Download the research report

Should Google be looking over its shoulders?

Microsoft's Bing search engine is making inroads into Google's dominance of the search market according to data from US net measurement firm ComScore.
Its latest figures show Microsoft's share of the search market has grown from 8.9% in July to 9.3% in August.

The news saw Microsoft's shares rise while Google's dipped slightly.

Read more

Search for profit prompts Twitter advertising U-turn

Twitter has opened the door for advertisers to target its millions of users for the first time as it desperately looks to find a way of making money from the "micro-blogging" phenomenon.

The move marks a softening of attitude at the website, which has 45 million users. The site has overtaken MySpace in the UK but has yet to find a business model to bring in consistent revenues.

Read more

Storage Expo 09

Compare the most comprehensive range of solutions and services – including cloud and virtualization - all under one roof.

The free education programme brings together the industry’s leading experts and analysts with end-users to take an in-depth assessment of the key business critical trends and challenges, so that you leave the show armed and ready to achieve optimum results for your organisation during difficult financial times!

Register today. If you would like to meet us there please contact Kingpin.

IP EXPO at Earls Court

IP Expo the new event for IT professionals worldwide. It promises to give all visitors the opportunity to meet the experts who can help us communicate faster, easier and smarter. With an array of world-class speakers confirmed and more lined up in the fields of IP telephony, unified communications, virtualisation, cloud computing and VoIP, IP Expo is the place to find out how to reduce costs, simplify management, streamline processes and improve productivity.

Register today. If you would like to meet us there please contact Kingpin.

Search Marketing - Organic/Natural (SEO)
Advanced Training

The basic principles of SEO best practice are well established and well known to many. But to succeed in the competitive arena of Google's natural listings, you have to gain an edge by using advanced, ethical SEO techniques that are not subject to the search engine's spam filters.

Read more

Search Marketing - Paid (PPC) Training

Pay per click (PPC) advertising campaigns offer a flexible method of maximising website visibility on key search engines such as Google, Yahoo, MSN and Ask. But as PPC markets become increasingly competitive, developing an effective strategy is essential to achieving your best possible return-on-investment (ROI). This course takes you through the essentials of planning, managing and optimising a successful PPC campaign.

Read more

Quote of the month

Everything is a classic as soon as it happens.

by James Foulkes -Director
Kingpin Communciations

Come on if you think you're hard enough

Fresh from our 6-a-side win against IDG, the Kingpin football team are always looking for new challenges to test their formidable skills on the pitch. So if you think you have a team that can muster the required level of footballing prowess please feel free to contact us for a match. The gauntlet is officially thrown down.

Contact Kingpin for more details

Dove Love

Check our this Pure Blonde - Brewtopia advert from down under.

View on YouTube

Tell us what you'd like to see in next month's newsletter (a news story, a fun gadget, your ad, whatever). Drop our ever-eager newsletter guy Patrick Murray a line at:

Patrick Murray Kingpin Communications